Professor Florian Block

R&D Lead, AI and Immersive, dock10

Professor Florian Block is R&D Lead for AI and Immersive at dock10, driving the adoption of emerging creative technologies focused on AI and immersive content production. With over 15 years’ experience bridging industry and academia, he has led major R&D initiatives such as the £7.2m Weavr demonstrator, which explored the use of AI and immersive technologies to enable new cross-reality audience experiences in sports entertainment. He holds a chair in Digital Creativity at the University of York and connects Digital Creativity research with practical innovation in advanced media production.