We have unveiled a new and compelling innovation story for the region, to attract the eyes of the world and showcase our ideas, talent and track record in innovation. A shared vision, story and ambition.
We started with a simple premise: If you know what the city of Cambridge can do and what it can enable, it’s amazing. But if you don’t, it can seem amazingly complicated.
Our goal was straightforward: to create one consistent, shared message, with a timeless design. To explore and listen to everybody’s viewpoints and needs, and to give the many stakeholders and audiences an opportunity to comment and contribute. To create something that would belong to, be used by, and be the property, of everyone.
Please take a look at our launch film (here with sound) and the library of assets below. These assets are available for everyone to use, following completion of a simple form.
The Greater Cambridge region innovation story. Organisations can use the narrative to promote Cambridge in a variety of ways. See some examples below.
View the presentation shared at the 2024 Summit when the Cambridge Story was unveiled.
See more case studies here.
Our assets are available in various formats – animation, PowerPoint presentation, and images in two sizes – full screen (1920×1080) and square (1080×1080). Simply complete the form below to download the assets and/or request the original design elements.
You may also request the original design files if you prefer to use certain elements from an asset but wish to change the size, remove some of the logos or make other amendments.
We have prepared a collection of narratives that can be used across various scenarios to highlight the key strengths of Cambridge’s innovation story. These narratives are designed to support different objectives and can be used together with the assets or as standalone text – whether you’re recruiting top talent, showcasing Cambridge’s leadership in science, emphasising the collaborative ecosystem that drives progress, or demonstrating the far-reaching impact Cambridge has both globally and locally. Each narrative is crafted to align with specific goals, providing a powerful way to share the vision and achievements of Cambridge’s innovation landscape.
Download the narrative PDF using the ‘asset download’ form below.
See the full guidelines below, which explain how these images and assets are designed to be used.
Webinar: The Cambridge Innovation Story – Innovate Cambridge
View guidelines